Guru Studio Brand Refresh
In 2023 I led the Guru marketing and design teams in a refresh of Guru's brand design to a more cinematic, mature and playful style across all touch points including a 6 month long website redesign project. This also led into Guru's 25th anniversary for which I had a blast experimenting with branding to celebrate such a big milestone!
Print and Swag
Internal documents
Slide decks and general uses
Events
Events
Events
Website 2024 rehaul
Scratch by Manal
Scratch is my small business that I launched in July 2022. Through it, I make and sell miniatures, jewelry, accessories and art.
As my passion project design baby, it was important to me that the branding reflected my love of experimentation, bold colours, and a handmade/homegrown element.
I design and hand make all the products and maintain the day-to-day business and marketing. This means designing for all touch points A to Z on my own! It's a lot of fun to experiment in digital, print, largescale formats, social media, and more.
Product Photography
Play for Sudan
Play for Sudan was a fundraising project I organized with my brother for 2026 where we raised over $15,000 for Sudan over the course of a 24 hour video game stream/marathon. I got to experiment with pixel art for the first time when developing the branding for this project!
